The Morning Mantra: Cleanse, Treat, Protect
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Step
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Goal
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Why It's Essential
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1. Cleanse
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Remove & Prime
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Removes oils, sweat, and impurities accumulated overnight. It also primes your skin to better absorb the products that follow [1].
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2. Treat
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Defend & Correct
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Delivers active ingredients (like antioxidants) to defend against free radicals and address specific concerns like dullness or dehydration [1].
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3. Protect
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Shield & Seal
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Creates an essential barrier against UV rays and pollution, preventing sun damage and premature aging [1].
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