Our Journal.

Skincare tips, ingredient spotlights, and stories from our community to help you glow naturally.
A dot of ITADI face wash on a fingertip
The two-week rule
Our product pages say most people notice a difference in about two weeks. Here is where that number comes from, what it can and cannot tell you, and how to... Read more...
ITADI hydrating face moisturizer, 4 oz
What to use when everything stings
Someone writes in every few months having tried four products in a season, two of them expensive, with their face in worse shape than when they started. The honest answer... Read more...
Aerial drone view over the Bonney family farm in Togo
Growing up between D.C. and Lomé
My great-grandfather started growing coffee in Togo in the early 1900s. I spent my childhood going back and forth between that farm and Washington D.C. — and it took both... Read more...
Three ITADI bottles tagged as new items on a Central Market shelf in Dallas, beside Orgaid and Acure products
The first time I saw it on a shelf in Texas
I grew up in Washington, D.C. and on my family’s coffee farm in Togo, and for a long time those were two separate lives. Central Market in Dallas was the... Read more...
Itadi K. Bonney's 1977 album Watch Your Life, recorded in Togo
The man on the label
My father's name was Itadi K. Bonney. It's on every bottle we make, and I don't tell his story often enough. So here it is. Most people who know the... Read more...
Two men beside a coffee tree heavy with ripe red berries on the family farm in Togo
What "vertically integrated" means at ITADI, and what it doesn't
People sometimes hear that ITADI is "vertically integrated" and picture us owning every step, from seed to shelf. That isn't true, and we'd rather tell you exactly where the line... Read more...
Skincare Layering Order: The Simple Rule of Thumb
Skincare Layering Order: The Simple Rule of Thumb
One of the most common questions for skincare beginners is: In what order do I apply my products? Applying your skincare products in the correct sequence is crucial because it... Read more...
Skincare for Combination Skin: Simple Steps to Balance Your Face
Skincare for Combination Skin: Simple Steps to Balance Your Face
Combination skin is arguably the most common and often the most confusing skin type. It’s characterized by having two or more different skin types on your face—typically an oily T-zone... Read more...
The Importance of Cleansing: Why It's the First Step to Healthy Skin
The Importance of Cleansing: Why It's the First Step to Healthy Skin
Cleansing is often seen as the most basic step in any skincare routine, but it's also one of the most crucial. Far from just removing makeup, proper cleansing sets the... Read more...
The Simple Guide to Exfoliation: How and When to Do It
The Simple Guide to Exfoliation: How and When to Do It
Exfoliation is the process of removing dead skin cells from the surface of your skin. It's a crucial step for achieving a brighter, smoother complexion, preventing clogged pores, and allowing... Read more...
Skincare for Mature Skin: Simple Steps for Firmness and Radiance
Skincare for Mature Skin: Simple Steps for Firmness and Radiance
As skin matures, it experiences a natural decline in collagen and elastin production, leading to a loss of firmness, increased dryness, and the appearance of fine lines and wrinkles. The... Read more...
Men's Skincare: Simple Steps to Address Shaving Irritation and Ingrown Hairs
Men's Skincare: Simple Steps to Address Shaving Irritation and Ingrown Hairs
While the basic 3-step routine (Cleanse, Moisturize, Protect) is essential for men, the unique challenge of daily shaving requires a few targeted steps to prevent common issues like razor burn,... Read more...