The Power of Exfoliating

The Power of Exfoliating

The importance of exfoliating is a no brainer. We have all heard about it and do it often (hopefully) since we started our skin care rituals. What’s the first thing you think about when you hear the word exfoliate? Deep clean, right? But did you know some of the other great benefits?

Here are a few we thought noteworthy:

  • helps other skin care products penetrate - after exfoliating, and removing dead skin cells you have a fresh layer of skin ready to be nourished. (Add a little toner and maybe a favorite serum then moisturize!)
  • increases cell turnover - when you exfoliate regularly, it keeps the fresh healthy cells at the surface because you are removing the dead, dry cells. This also results in a more dewy, glowing complexion- aka the “Itadi Glow”.
  • boosts circulation - this helps detoxify skin from underneath and promotes lymphatic drainage which boosts cellular health, revealing bright, radiant skin.

We decided to create an exfoliating cream cleanser because we understand how important and what a powerful tool exfoliating can be for your skin regimen- but as with anything, balance is key.

So we made our cleanser a gentle exfoliator, gentle enough for everyday use. Plus it’s a cream consistency which is loaded with hydrating goodness and an always favorite- antioxidants. Voilà!  A perfectly balanced creamy exfoliating cleanser! (If we do say so ourselves).

A little exfoliation goes a long way. It’s important to understand a good exfoliation does not mean you “go hard” on your skin. 

Itadi Exfoliating Cream Cleanser has small bits of coffee bean (from our family coffee farms in Togo, West Africa) that do the all the work for you. Just apply gently and rinse. The skin on your face is some of the most sensitive on your body, so remember- less is always more.


Happy Exfoliating!

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