ITADI provides an all-natural, safe and effective daily skin care regimen for people who want beautiful skin without the use of harmful chemicals. Most brands can't identify the source or authenticity of their ingredients. We proudly source raw ingredients from our own farms in West Africa, producing purely homegrown and Earth informed products. We believe wellness is a verb – an act of living and doing better. Our ingredients are clean, simple and straightforward. ITADI products are gentle enough for the most sensitive skin but developed with all the ingredients needed to nourish and replenish all skin types.